Conference heron::euro_swas_ai

94.0. "Management Seminar - Expert Systems" by LARVAE::STOW () Tue Mar 21 1989 15:58

'INTEGRATING EXPERT SYSTEMS INTO YOUR BUSINESS' - Seminar, 6/7 June 1989

We have just announced this Management Seminar on Expert Systems to be held
at Skippets House in Basingstoke UK on 6th-7th June. It is aimed at business
and IT managers who are interested in applying expert systems to achieve
commercial benefits. 

I have attached the full description (from Tim Barber, UK AI Marketing) below.
Customer brochures will be available in mid-April.

Please contact me if you have any queries.

Regards,

Richard Stow
AI Consultancy Unit
Basingstoke, UK

-----------------------------------------------------------------------------

                                        Date:      14-Mar-1989 10:01 GMT
                                        From:      Tim Barber @RDL 
                                                   TBARBER AT A1_CHEFS at CALCOT at REO 
                                        Dept:      UK Market Development
                                        Tel No:    899-5292


Subject: Management Seminar: Expert Systems

              ANNOUNCING A MANAGEMENT SEMINAR FOR YOUR CUSTOMERS:

=============================================================================
                 INTEGRATING EXPERT SYSTEMS INTO YOUR BUSINESS
=============================================================================

This MANAGEMENT seminar is an opportunity to influence the DECISION MAKERS 
(NOT the technologists) within your accounts, to encourage and help them 
integrate expert systems into their business, for real PAYBACK!

Expert Systems must be INTEGRATED with CONVENTIONAL TECHNOLOGIES to add value 
to information processing, to deliver real BUSINESS BENEFIT. This seminar 
informs Decision Makers what is possible and the issues involved.

A brochure describing the seminar is now in production and will be mailed to 
you direct in April. Please use the following model to target your audience:

                       THE CUSTOMER ORGANISATION

                           +-------------+
                           | EXECUTIVES  |
                           +-------------+
                          /               \
        +--------------+                     +------------------+
        |  AI GROUP    |                     |    OPERATIONS    |
        | (Tech R&D)   |                     |     (MIS/DP)     |
        |Stand-alone   |                     |Integrated Systems|
        |Systems       |                     |                  |
        +--------------+                     +------------------+
        |EXPERIMENTERS!|                     |  PROBLEM OWNERS  |
        +--------------+                     +------------------+
                                                 ^
                                                 |       IT Planners/Strategy
                                               SEMINAR   IT Managers
                                               AUDIENCE: Business Managers

                                               
AI needs to MIGRATE from the experimental back-rooms to the day-to-day 
operations of the business. To do this, the STRATEGIC and OPERATIONAL MANAGERS 
need to have CONFIDENCE in the technology and an understanding of where it 
fits and adds value.

Digital has pioneered the way: We have been INTEGRATING AI systems in our 
mainstream operations over the last 10 years, both INTERNALLY and with 
CUSTOMERS! We have confronted all the major issues, not just technological but 
organizational and business. This seminar SHARES our experience.

        o  It is NOT a SALES seminar - it focuses on experience, 
           methodologies, and case studies. An OPTIONAL half-hour module at 
           the END of the seminar gives an overview of our products and 
           services.

        o  It is NOT a TECHNICAL presentation.

It is aimed at managers who are considering the application of expert systems 
technology to their business problems. The seminar covers how to choose an 
expert system application, and how to plan to successfully implement it.

BENEFITS to Account Development:

        o  A tool for account relationship development
        o  Shows the breadth of our experience
        o  A seed for starting real AI projects (with Digital)
        o  Potential lead to business opportunities

This seminar is intended to run twice each year, the first in November was 
very successful, there were senior IT managers from 7 strategic accounts.

Please ask your customer to reserve places with Digital EDU Services as soon 
as possible to secure a place, latecomers will be put on a wait list.

Regards,

Tim Barber.
 Seminar Details

 Title:  INTEGRATING EXPERT SYSTEMS INTO YOUR BUSINESS

 Ref No: EY-7853E-SO

 Price:  590 pounds + VAT

 Date:   6th-7th June 1989

 Venue:  Digital Equipment Corporation Limited
         Skippetts House, Skippetts Lane West
         Basingstoke, UK

 Materials: Each delegate will receive copies of the seminar slides together 
         with a copy of Digital's Guide to Expert Systems programme Management.
            
 Seminar Objectives

 Upon completion of the seminar, you will understand the critical components
 of successful expert systems programme management, including:

  o Assessing the suitability of the technology to business problems

  o Key differences between expert systems methodology and conventional 
    approaches

  o Setting a boundary to the problem

  o The role of a prototype

  o How to manage change in the project

  o How to manage the overall expert systems development programme

 Who Should Attend This Seminar

 This seminar is aimed at managers who are considering the application of 
 expert systems technology to their business problems. 
       
 Note- Whilst the seminar includes a brief overview of artificial 
       intelligence, tools and methodology, it is NOT intended for those 
       seeking an overview of AI. Neither is it a technical seminar for 
       knowledge engineers.

Seminar Outline

The seminar covers the following topics, using presentations, a video case 
study, work group exercises, and open discussions.

 o An overview of AI and expert systems

 o Technology and Technology management

     - Application selection from a business, strategic and technical 
       perspective
     - Consideration in estimating resources
     - Key differences between conventional and expert systems technologies
     - The roles of the expert, knowledge engineer, project sponsor and users
     - Knowledge acquisition
     - Establishing work plans and performance goals

 o Programme Management 

     - The parallel management of business, technical and organisational 
       perspectives

 o Information technology as a strategic Issue
     
     - The role of expert systems as part of an IT strategy 

 Accommodation

 Delegates are responsible for arranging and paying for their own 
 accommodation. A list of hotels close to the venue is included in the seminar 
 joining pack.

 Note: The seminar price includes lunch each day with morning tea and 
 afternoon coffee. At the end of the first day a hospitality buffet will be 
 provided both for delegates and Digital personnel (Managers from AI Marketing 
 and the AI Consultancy Group).

 How to Book

 Provisional bookings can be made by telephoning the Customer Training
 Support Desk on:
                                 0734 869766

 Written confirmation should then be made within two weeks enclosing your  
 company purchase order or cheque to:

          The seminar Registrar, Digital Equipment Educational Services,
          PO Box 106, Shire Hall, Reading RG2 0TE, Berkshire.
 
 Cheques should be made payable to Digital Equipment Company Limited.
 Account customers may prefer to be invoiced following the seminar.
 Our standard terms and conditions apply to all bookings, and are
 available from the Customer Training Support Desk.