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Conference heron::euro_swas_ai

Title:Europe-Swas-Artificial-Intelligence
Moderator:HERON::BUCHANAN
Created:Fri Jun 03 1988
Last Modified:Thu Aug 04 1994
Last Successful Update:Fri Jun 06 1997
Number of topics:442
Total number of notes:1429

69.0. "ESs in Market Research ???" by MUNSBE::BRITTAIN () Wed Jan 25 1989 15:47

    
    Hullo!
    
    I have a customer who is interested in up-to-date information
    (literature, projects, whatever) on Expert Systems in the area of
    Market Research.
    
    Anybody out there heard anything ?
    
    Thanks,
    Pete.
    
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69.1A Start?PANIC::TURNERThu Jan 26 1989 16:1617
    Peter,
    
        I don't know anything happening in market research per se,
    but there are several systems that offer help with statistics,
    e.g. choosing a statistical test, interpreting results, etc.
    Interestingly (well, I think it's interesting...) one technique
    called multidimensional scaling is used for both market research
    and knowledge acquisition.  More details on request.
    
        Another route for your query is to contact the AIIC (AI
    Information Center) in the U.S.; they do searches and such.
    Terry Cappuccilli and Suzanne McGuire are the contacts.  Warning:
    the AIIC now charges for its services; is your customer very wealthy?
    
    
    
    							Mark
69.2Thanks & more detailsMUNSBE::BRITTAINMon Jan 30 1989 10:5236
    
    Mark,
    
    Many thanks for the reply.  The pointer to statistics
    evaluation/selection packages is exactly what he needs.  More details
    please !
    
    To fill in the picture a bit more:  This "customer" sees Market
    Research as taking place in three phases, two of which are amenable
    to heuristic methods, namely the pre- and post- phases to the actual
    statistic crunching.
    
    	Phase 1:(AMENABLE ?)
    		Selecting statistical tests, based on type and size
    		of market, possible samples, time of year, phase of moon, 
    		fashions etc.
    
    	Phase 2: (not amenable ?)
    		(Gather and) crunch the statistics
    
    	Phase 3: (AMENABLE ?)
    		Evaluation of the statistics, based on validity
    		of sample, making allowances for
    		unforeseen events, data-collection gaffs etc.  
    

    I don't think I'll try the AIIC unless we do some real business
    with this chap. He has just made a request for information as yet.
    Still, I think his ideas are very interesting.  Market research
    is one of those activities which MOST if not all branches of industry
    indulge in at some time or another, albeit usually via specialized
    companies.  

    
    regards,
    Pete.
69.3AI in stats updateMUNSBE::BRITTAINPeter, EDU Munich @UFH DTN 773-2069Wed Feb 01 1989 09:4932
    
    Just to keep our readers up to date...
    
    Mark Turner has supplied me with a couple of useful references 
    on AI in statistics:


	"Statistical Expert Systems"
	by Hans. W. Gottinger (Maastricht, The Netherlands)
	Expert Systems
	August 1988
	vol. 5, no. 3
	pp. 186-196


	Book   "AI in Statistics"                                           
	by Gale & Pregibon (??? Publisher ???)
	Taken from proceedings of the 1st conference on AI in statistics

    
    I have also made inquiries at Bolt, Beranek & Newman (who have an
    office in Munich (+49 89 225395)) with regard to their statistics
    package RS1, which is reputed to have an AI component called
    RS-Expert.  They were very helpful and have promised to send
    literature.  
    
    Watch this space!
    
    Pete.


    
69.4BBN software MUNSBE::BRITTAINPeter, EDU Munich @UFH *773-2069Fri Feb 10 1989 09:4720
        
    re Bolt, Beranek + Newman.
    
    They sent me a few leaflets describing their RS series of software
    products.  Two of these seem to be relevant:
    
    RS/Explore  "analyses and interprets complex engineering and scientific
    data. RS/Explore's four-stage approach to statistical data analysis
    organises, visualises, analyses and interprets statistical results"
    
    RS/Decision (rule based ES-tool) "...provides access to data in
    RS/1 software tables as well as other comercial data management
    packages. The shell allows the integration of simple rules with
    essential data processing functions to maximize the payback of
    developed systems."
    
    
    
    
69.5Statistics analysis by ES referenceMUNSBE::BRITTAINPeter, EDU Munich @UFH *773-2069Mon Feb 27 1989 09:5928
    
    Here is another reference on statistical analysis, taken from a recent
    AI News Capsule. This seems to have turned into a private topic which I
    am writing for posterity.  This is *not* the intention. I would
    appreciate any new contributions...  
    
    ...anybody out there ????? 

	STATISTICAL ANALYSIS
	++++++++++++++++++++

  *  	"Statistical System Does the Thinking for Users"
					<Digital Review FEB 6th 89 P.31>

      	"New Methods Research Inc has marketed a statistical analysis
      	program based on an ES.  The Expert Statistical System is
      	meant for executives and researchers needing expert analysis of
      	raw statistics without the aid of a statistical analyst.  ESS is
      	designed to remove the complexity customary in this type of 
      	program.  The program screens data that is entered by the user
      	and analyzes the data using a predetermined internal check list
      	of assumptions.  

      	The program will ultimately allow user defined rules for statistical
      	analysis.  Price:  $10,000 - $30,000.