Conference heron::euro_swas_ai

66.0. "Please Review the following information BEFORE AI 6" by HERON::ROACH (TANSTAAFL !) Tue Jan 24 1989 20:48

                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     11-Jan-1989 01:58am CET
                                        From:     DOUGLASS
                                                  DOUGLASS@AITG@MRGATE@STATOS@VBO
                                        Dept:      
                                        Tel No:    

TO:  ROACH@A1NSTC


Subject: Please Review the following information BEFORE AI 60 Minutes on Friday. We would like you to be ready for comment on the content and add value where necessary.             Thanks.  Jeanne Douglass

From:	AITG::KIEZULAS     "CHUCK 291-8532 AI MRKT" 10-JAN-1989 12:07:38.46
To:	DOUGLASS,LACHIUSA
CC:	RAHAIM,KIEZULAS
Subj:	Product Positioning for AI 60 minutes

	The following is information presented as part of an AI 60 minutes
discussion on product positioning of expert system tools.

regards, Chuck Kiezulas






	PLATFORM APPROACH TO INTELLIGENT INTEGRATED SOLUTIONS



	PLATFORM		STRATEGY	NOTES


	Application		via consulting 		industry & application
				services		marketing


	Higher level 		Digital plus 		KEE, Knowledge Craft
				cooperating 		Nexpert
				3rd parties


	Languages		Digital plus		VAX lisp, VAX OPS5, 
				cooperating 		Quintus Prolog
				3rd parties	


	Data/knowledge 		reserved to Digital	Rdb and knowledge base
	base management	 				mgmt systems


	Operating Sys		reserved to Digital 	VMS, ULTRIX


	Communications		reserved to Digital	DECnet, OSI
 







				AI PRODUCTS MARKET SEGMENTATION


	HIGH	|
		|
		|
		|
  EASE		|				PARADIGM/
   OF		|				DOMAIN
  USE		|				TOOLS
		|		GENERAL
		|		PURPOSE
		|		TOOLS
		|
		|	AI
		|    LANGUAGES	
		|
	LOW	|------------------------------------------------HIGH

				PRE-PACKAGED FUNCTIONALITY








				GENERAL PURPOSE TOOLS
				PRODUCT POSITIONING

	HIGH	|
		|
		|	NEXPERT
		|
  EASE		|				
   OF		|			EPITOOL			
  USE		|			     ART	
		|				
		|				KEE
		|		
		|					KNOWLEDGE
		|					CRAFT
		|    
		|
	LOW	|------------------------------------------------HIGH

				PRE-PACKAGED FUNCTIONALITY
				








		THIRD PARTY PRODUCT POSITIONING - EXPERT SYSTEMS SHELLS



PRODUCT		POSITIONING		MARKETS		RELATIONSHIP	PLATFORM


Knowledge 	High end 		Discrete Mfg	CMP		VS3500
Craft		development tool 	Automotive
		for experienced 	Aerospace
		knowledge eng.		Telecomm


KEE		High end 		Telecomm, Gov	CMP		VS3500
		development tool 	Aerospace
		for AI experienced 
		LISP programmers 


Nexpert		Price performance 	Gen'l purpose	DDS		VS2000
		leader for NON-LISP 
		programmers







			EXPERT SYSTEMS SHELLS PRICING


Product		VAX	Cost	Software Price	Entry Price
						with Hardware


KEE		VS3500	65K	35K		100K


KC		VS3500	65K	35K		100K


Nexpert		VS2000	15K	8K		24K





 			FEATURES OF MAJOR EXPERT SYSTEM SHELLS



	I. INFERENCE AND CONTROL

			ART	KEE	KC	EPITOOL	NEXPERT

FORWARD CHAINING	YES	YES	YES	YES	YES	
BACKWARD CHAINING	YES	YES	YES	YES	YES
MIXED STRATEGY		YES	YES	YES	YES	YES
DEMONS			YES	YES	YES	YES	YES
MESSAGE PASSING		YES	YES	YES	YES	NO	
RETE NETWORK		YES	NO	YES	NO	NO
TRUTH MAINTENANCE	YES	YES	NO	NO	NO	
	



	II. KNOWLEDGE REPRESENTATION
 

			ART	KEE	KC	EPITOOL	NEXPERT

RULES			YES 	YES	YES	YES	YES	
FRAMES			YES	YES	YES	YES	YES
INHERITANCE		YES	YES	YES	YES	YES
META-KNOWLEDGE		YES	YES	YES	YES	YES
HYPOTHETICAL REASONING	YES	YES	YES	NO	NO	
UNCERTAINTY		NO	NO	NO	NO	NO	




	III. DEVELOPMENT ENVIRONMENT

			ART	KEE	KC	EPITOOL	NEXPERT

INTERNAL EDITOR		YES	YES	YES	YES	YES
HELP MENUS		YES	YES	YES	YES	YES
TRACES AND PROBES	YES	YES	YES	YES	NO
BREAKPOINTS		YES	YES	YES	YES	NO
GRAPHICS INTERFACE	YES	YES	YES	YES	YES
GRAPHICS TOOLKIT	YES	YES	YES	YES	YES
SAVED CASES		NO	NO	NO	NO	NO	
PERFORMANCE MEASUREMENT	YES	NO	NO	YES	NO












		 	FEATURES OF MAJOR EXPERT SYSTEM SHELLS

 			
 
			ART	KEE	KC	 Epitool	Nexpert
 
  Language of tool	Common	Common	Common	Common		C
			Lisp	Lisp	Lisp	Lisp	
  Lisp required to
  use tool		Yes	Yes	Yes	No		No
  
  Hardware		2/386	386	386	2/386		2/386
			VAX	VAX	VAX	VAX		VAX

  VAXstation (min)	3500	3500	3500	2000		2000
 
  Memory required	16 MB	16 MB	16 MB	6 MB		4 MB
			
  Cost of initial 
  copy			60000 	30000    30000	15000		8000
			
 





           COOPERATIVE MARKETING PARTNER ANNOUNCEMENT

                  CASE APPLICATIONS DEVELOPMENT


Digital and Cullinet Software, Inc. have extended their Cooperative 
Marketing Program (CMP) Agreement to jointly market Cullinet's 
Enterprise:Builder, Enterprise:Generator and Enterprise:Expert in the 
Computer-Aided Software Engineering for Information Systems (CASE/IS) market.

Enterprise:Builder provides developers with the core facilities to quickly
prototype applications. With Builder, developers create form and report layouts
as well as menu structures, security integration, and test vs production
coordination.

Enterprise:Generator is built around a non-procedural language that allows
developers to simply state business specifications. The Generator then
automatically writes optimized third generation language source code with
embedded SQL for data access, across hardware and software environments.

Enterprise:Expert is an expert-systems development tool designed for 
the commercial business environment and for voice response applications on
Digital's voice processing platform. With Enterprise:Expert a company can 
build and consult expert systems which will enhance existing business 
applications.  Enterprise:Expert allows the permanent capture of expert 
knowledge to enable informed business decisions, and makes that knowledge 
available to multiple users in multiple locations.


PARTNER:	Cullinet Software
		400 Blue Hill Drive
		Westwood, MA 02090

CONTACT:	Enterprise:Expert
		Bill McLaughlin
                (617) 329-7700

		Enterprise:Builder and Enterprise:Generator
		Steve Romagna
		(617) 329-7700

RELATIONSHIP:	CMP

MKTG GROUP:	CSG/IS

SEGMENT:	Commercial Application Development/CASE

BUSINESS MGR:	Gary E. Miller
DTN:		291-0419

ACCOUNT MGR:	Susan Curtin
DTN:            274-6798

CPG:    	Jo-Anne Bleuer
DTN:    	296-4234

EFFECTIVE
DATE:		December 7, 1988







             COOPERATIVE MARKETING PARTNER ANNOUNCEMENT

        LIFE INSURANCE SALES MANAGEMENT & SUPPORT APPLICATIONS


Digital and Applied Expert Systems (APEX) have signed a Cooperative 
Marketing Program (CMP) Agreement to jointly market APEX's Client 
Profiling product for the Life Insurance Market.  

Client profiling is designed to help insurance companies respond to the 
challenges of agent productivity, database marketing and needs based selling.
Client Profiling is an application that uses expert systems technology.
The software creates a customer profile (financial plan) that is personalized
for each insured.  The profile is driven by the consumers' needs, borrowing
tendencies, financial risk preferences and the data easily collected during a 
typical agent sales call.  

The profiling process also prepares a sales script for the insurance 
agent.  This agent's report contains information about all of the
products that are appropriate for the customer and are offered by 
the insurance company.

Simultaneously, a data file containing customer information, planning 
observations, recommendations and product opportunities is created.  This 
customer data file, for the first time, offers insurance companies an 
opportunity to develop a database marketing approach based on consumer needs.
The Client Profiling System runs on VAX hardware.  Data collection is 
done on PCs or Laptops in the agent's office.


PARTNER:	Applied Expert Systems  (APEX)
		5 Cambridge Center
		Cambridge, MA  02142

CONTACT:	Robert Atwell, Vice President Sales and Marketing
                (617) 492-7322

RELATIONSHIP:	CMP

MKTG GROUP:	CSG/FISG

SEGMENT:	Insurance 

BUSINESS MGR:	Lee Stommes
DTN:		291-0298

ACCOUNT MGR:	Susan Curtin
DTN:            274-6798

CPG CONTACT:	Siisi Adu-Gyamfi
DTN:     	296-4783

CONTRACT
EFFECTIVE DATE:	   November 23, 1988