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Conference heron::euro_swas_ai

Title:Europe-Swas-Artificial-Intelligence
Moderator:HERON::BUCHANAN
Created:Fri Jun 03 1988
Last Modified:Thu Aug 04 1994
Last Successful Update:Fri Jun 06 1997
Number of topics:442
Total number of notes:1429

23.0. "Engineering cuts: overreacting?" by BONNET::COUTIER () Wed Aug 10 1988 17:58

    BONNET::COUTIER
    
    As the european AI marketing manager, I believe I should give my
    input to this topic. One thing I strongly think should be stressed is:
    DO NOT GET TOO DISAPPOINTED! What happened is strictly "AITC internal"
    developments with AI engineering getting a serious cut.
    Let us look calmly at what is left after the dust settles:
    
    - we still have Vax Lisp (no, we are going to be a Lisp company;
    the only reason why Lisp has not been axed is because it is profitable
    and is considered strategic)
    - most people will agree that, considering the poor near-term prospects of
    the Prolog market, selling Vax Prolog or another third-party Prolog does
    not make a whole lot of difference.
    - OPS5 is NOT ABANDONNED! Engineering cannot support it any longer,
    but, most likely, it will be picked up by Dennis O'Connor's group
    and you will probably see a Decwindows-based version of OPS5 by
    the end of this fiscal year. So, please, do not stop promoting,
    selling and supporting OPS5.
    - Decision Expert continues, because again of its return-on-investment
    prospects. This is a new and exciting product (not technically
    speaking, but from a business viewpoint).
    - We will revitalise our cooperation with Neuron Data after Decworld,
    and use version 1.1 (much better than 1.0) as the opportunity to
    revisit this problem.
    - We now have agreements with Intellicorp and Carnegie For KEE and
    Knowledge Craft. There is a good chance we will have an agreement
    with Epitec for EPITOOL by early 1989, and more are on the way.
    
    So, my message is: do not overeact to the news. What happened does
    not represent a big blow for the corporation. It only means
    re-arranging our priorities to meet short-term revenue goals.
    If you think about it, it might actually help us concentrate more
    on customers' business problems rather than on AI-only tools.
    
    Sorry for being so wordy and somewhat mothering, but I do believe
    that there is a risk this kind of news may result in a significant
    drop in motivation to sell this technology.
                                                            
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23.1What are the 3rd party areements?OSLVS1::ARNEArne SkaanesThu Aug 11 1988 09:5616
    Thanks for the enlightening.

    You say that we NOW have agreements with Intellicorp and Carnegie.
    I'm very interrested what these agreements are, what level of
    support we will offer the customers for these products. And also
    what support we will demand from 3rd party companies IN EUROPE.

    As I said in some earlier note: Good support is Digitals strength,
    let us live ut to that reputation, and let that be our competetive
    edge!!!

    Looking forward for your response Pascal!

    Thanks and regards,
    Arne
    
23.2Implications of 3rd-party agreementsBONNET::COUTIERThu Aug 11 1988 19:3815
    The agreements with Intellicorp and Carnegie have just been signed
    and will be announced at AAAI later this month. So we will need
    some time to work out a plan to translate these agreements into
    actual european support. Basically, due to the complexity of both
    tools, the time necessary to master them and the potential market
    for high-end tools, we do not expect all AI specialists around Europe
    to get fully trained in these tools and to offer post-sale support.
    This will be very much opportunity-driven, whereby those countries
    and people willing to make this investment will be offered a chance
    to develop capabilities (local distributors are willing to help
    us with that), while the others will probably be offered a general
    course about presentation of technical features, major differences,
    and positioning versus other tools like ESE.
    
    Pascal.
23.3Support from 3rd partiesMUNICH::DIRKTue Aug 16 1988 18:0424
    Pascal,
    
    selling, supporting and using an AI-product within customer projects 
    may be seen as three rather different aspects. NEXPERT V1.0, as an 
    example, is rather easy to sell because of its winning development
    interface, but a high risk in a SWAS-project, because it's so buggy 
    and poorly documented. That is why we'd not dare to use it in a 
    critical situation: we'd not risk to loose a project just because 
    the AI-component is poor quality and supported in "as is" mode, only. 
    
    Therefore, if we invoke 3rd party relationships for use in Europe,
    we have to take into account that our customers tend to be more sensitive
    to support and product quality than U.S. customers. Training (and not 
    just presales training) and working support channels to those 3rd
    parties are required - unfortunately 3rd parties sometimes tend to 
    sell via DEC, because they want to get rid of the nonprofitable
    postsales support. Hope there will stay at least some DEC supported
    AI-products in our portfolio...
    
    Dirk
                                                     
    
     
    
23.4Just a reminder - 3rd party agreements?OSLVS1::ARNEArne SkaanesMon Oct 03 1988 00:167
    Well, as all the major AI-events are done; how about giving us a
    brief description of the afore mentioned agreements with 3rd party
    AI-tool builders. Or maybe give us a pointer to where we can find
    some more information on this matter.
    
    Thanks and regards
    Arne
23.5Where we are today with 3rd-partiesBONNET::COUTIERWed Nov 02 1988 18:0018
    A quick note on where we are with third-party AI products.
    
    The CMP (Cooperative Marketing program) with Intellicorp on KEE
    has now materialized into a Vax Lisp version, which was announced
    at AAAI in August. 
    We have also announced a CMP agreement with Carnegie Group for
    Knowledge Craft, and Simpack and Graphpack (Vax Lisp versions).
    Now, both these CMP do not apply per se in Europe, as these companies
    have too small representation to qualify. However, it does not matter,
    as we do not sell the product directly in a CMP, rather we respond
    to bids with the third party to get a piece of the project work.
    
    Also talks are under way to get a DDS agreement with Epitec (Sweden)
    for Epitool. In that case, we would sell (ans support!) the product.
    You can give  your thoughts on this deal directly to me, or through
    your country AI marketeer (if there is any!).
    
    Pascal