[Search for users] [Overall Top Noters] [List of all Conferences] [Download this site]

Conference kacie::sbu

Title:SBU Communications Forum
Moderator:KACIE::COPPERMAN
Created:Mon Jun 24 1996
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:57
Total number of notes:502

12.0. "Why can't we advertise?" by ASABET::SILVERBERG (My Other O/S is UNIX) Tue Jul 16 1996 08:36

T.RTitleUserPersonal
Name
DateLines
12.1SBU AdvertisingKACIE::COPPERMANWed Jul 24 1996 12:2911
12.2thanksASABET::SILVERBERGMy Other O/S is UNIXWed Aug 07 1996 09:039
12.3advertising update pleaseASABET::SILVERBERGMy Other O/S is UNIXWed Jan 15 1997 06:0314
12.4UCXAXP::KIMMELWed Jan 15 1997 18:075
12.5CHEFS::KERRELLDTo infinity and beyond...Tue Jan 21 1997 03:4214
12.6still waitingASABET::SILVERBERGMy Other O/S is UNIXTue Apr 08 1997 07:077
    here we are into Q4, and no Digital UNIX advertising. The closest we
    got was Digital UNIX mentioned along with OVMS & NT in the first ad
    in the current series.  The last 2 ads did not mention Digital UNIX,
    although the other O/Ss were noted.
    
    Mark
    
12.7Customer has never seen adsDYOSW5::WILDERDoes virtual reality get swapped?Wed Apr 09 1997 12:0113
    I recently did a UNIX/Cluster presentation to a large hospital in
    Cleveland. One of the people I was presenting to had 15 years
    experience in UNIX. At the end of my presentation, he told me that he
    considers himself fairly well read, and had NEVER heard/read ANYTHING
    about what I had just talked about - especially in refards to our
    Cluster technology.
    
    I guess my question is: if we are really seriour about this technology
    as a differentiator, are we going to tell anyone? We in the field can't
    tell the whole world. We need help from Marketing.
    
    /jim
    
12.8QUARK::LIONELFree advice is worth every centWed Apr 09 1997 12:559
It's software.  Digital doesn't sell software (except to make its hardware
usable.)  We don't advertise software.  Engineering isn't allowed to spend its
own money on advertising (something that is making it very difficult for our
new DIGITAL Visual Fortran product).

Now "clustering" was a new chip, there would be ads everywhere. Palmer 
understands chips.

					Steve