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Conference turris::womannotes-v3

Title:Topics of Interest to Women
Notice:V3 is closed. TURRIS::WOMANNOTES-V5 is open.
Moderator:REGENT::BROOMHEAD
Created:Thu Jan 30 1986
Last Modified:Fri Jun 30 1995
Last Successful Update:Fri Jun 06 1997
Number of topics:1078
Total number of notes:52352

311.0. "Reaction to sexist ad" by CUPMK::SLOANE (It's boring being king of the jungle.) Wed Aug 22 1990 09:46

The following is a letter of mine published yesterday (Aug. 21, 1990) in the
Concord (N.H.) Monitor. It should be self explanatory. If I get any replies
I'll let you know.

Bruce

    To the editor,
    
    Merchants Nissan of Concord has been advertising trucks frequently 
    on the cable TV channels. The ad features numerous young white 
    women in bathing suits, plus a few pickups and vans. 
    
    Although I have nothing against women in bathing suits, I fail to 
    see how this tasteless and offensive ad helps Merchants to sell 
    trucks. For one thing, the ad has nothing but young-appearing 
    white women in bathing suits who are draped over, on top of, and 
    in front of vehicles. There are so many women in bathing suits 
    that it is difficult to see the trucks themselves, so it becomes 
    hard to remember that the actual purpose of the ad is to sell 
    trucks. 
    
    More important is the fact this blatant display of sex, race, and 
    age exploitation is so outrageous that many people of all sexes, 
    races, and ages will refuse to have any dealings at all with 
    Merchants.
    
    If Merchants feels that they cannot sell trucks without displaying 
    human beings in bathing suits, I suggest they include people of 
    all ages, sexes, races, and body types in their ads -- young, old, 
    white, black, Oriental, fat, thin, handsome, and ugly. This would 
    be a more interesting ad, and would sell more trucks, too.
    
    In the meantime, I strongly recommend that Merchants immediately 
    pull this ad off the air and offer a public apology for their 
    tasteless and offensive advertising.
    
    
    Bruce Sloane
T.RTitleUserPersonal
Name		DateLines
311.1many thanks!GEMVAX::KOTTLERWed Aug 22 1990 10:001
311.2ditto!GWYNED::YUKONSECLeave the poor nits in peace!Wed Aug 22 1990 10:081
311.3GOLF::KINGRSave the EARTH, we may need it later!!!Wed Aug 22 1990 10:196
    I've seen the ads.... They were selling cars and trucks??? 
    I thought it was for one of those late night phone ads...
    
    REK
    
    Gabage ads....
311.4Thanks....FSHQA2::AWASKOMWed Aug 22 1990 10:513
    Have you sent a copy of the letter to Merchants?
    
    Alison
311.5"Break a leg"SNOBRD::CONLIFFECthulhu Barata NiktoWed Aug 22 1990 10:583
Hope you have better luck than I did with the "Budweiser World of Wheels"!!!!

				Nigel
311.6ULTRA::ZURKOprivacy enhanced mailWed Aug 22 1990 11:092
Thanx! I meant to mention that ad in "Sexism is alive and well" a few days ago.
	Mez
311.8MOMCAT::TARBETMy own true Fair LadyWed Aug 22 1990 11:333
    Class act, Bruce, thanks!
    
    						=maggie
311.9Go Gettom!COLBIN::EVANSOne-wheel drivin'Wed Aug 22 1990 15:061
311.10USCTR2::DONOVANcutsie phrase or words of wisdomThu Aug 23 1990 01:104
    I like it! 
    
    Merci Bruce,
    Kate
311.11TELALL::STRIFEThu Aug 23 1990 15:012
    HERE!  HERE!   Thanks for letting them know that the ad is offensive,
    and not just to women!
311.12<grin>SPCTRM::RUSSELLThu Aug 23 1990 15:596
    Personally, I'd NEVER buy a truck, computer, or piece of lab equipment
    unless I knew it was safe to lounge on while I wear my bikini.
    
    I think there's even an OSHA standard...
    
             :^)   :^)   :^)
311.13WARNING: Do not lounge on hot trucks in bikinis!CUPMK::SLOANEIt&#039;s boring being king of the jungle.Thu Aug 23 1990 17:5013
    Re: last several
    
    Thanks for everybody's encouragement.
    
    No, I didn't send a copy to Merchants. I thought about it, but decided
    not to. They can read about it in the paper. I'd like to send a copy
    to Nissan corporate headquarters (the ad was locally produced - not
    national).
    
    Just don't lounge in your bikini on a black truck on a hot August 
    day. You may get more than a sunburn. <smirk>
    
    Bruce
311.14set mode/silly=ONMILKWY::JLUDGATEsomeone shot our innocenceMon Aug 27 1990 16:0612
    
    
/    No, I didn't send a copy to Merchants. I thought about it, but decided
/    not to. They can read about it in the paper. I'd like to send a copy
/    to Nissan corporate headquarters (the ad was locally produced - not
/    national).
    
    Go for it!  And let us know if you get a response from them!
    
    jonathan (who loves to tease corporate headquarters....wonder where
    they keep the brains?)
311.15:-)HOO78C::VISSERSDutch ComfortMon Aug 27 1990 16:109
    BTW if we're in silly mode at the moment, I've taken the title of this
    topic up with one of our esteemed moderators, and she assured me it was
    an oxymoron... 
    
    And I have permission to quote her! ;-)
    
    Cheers, 
    
    Ad
311.16WMOIS::B_REINKEWe won&#039;t play your silly gameMon Aug 27 1990 16:167
    Ad
    
    tell Ann hi
    
    :-)
    
    Bonnie
311.17another hoorayAIS13::MARTINOMartino isn&#039;t my name!Tue Aug 28 1990 12:285
    Way to go, dad!
    
    (BS is my dad, for anyone who didn't know...)
    
    karenkay
311.18No newsCUPMK::SLOANEIt&#039;s boring being king of the jungle.Wed Aug 29 1990 13:5016
    Nothing much so far. 
    
    I received a short supportive letter from a newspaper reader thanking
    me for the letter, but there have no other replies, letters, or
    comments in or out of the newspaper.
    
    Stay tuned ...
    
    Bruce
    
    
    PS - Re: -.1 
    
    I knew it all the time, karenkay.
    
    BS