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Conference turris::womannotes-v2

Title:ARCHIVE-- Topics of Interest to Women, Volume 2 --ARCHIVE
Notice:V2 is closed. TURRIS::WOMANNOTES-V5 is open.
Moderator:REGENT::BROOMHEAD
Created:Thu Jan 30 1986
Last Modified:Fri Jun 30 1995
Last Successful Update:Fri Jun 06 1997
Number of topics:1105
Total number of notes:36379

1094.0. "New Marketing Innovations" by USCTR2::DONOVAN () Fri Apr 13 1990 07:38

    The wheels of progress (???) keep on turning.
    
   * Just yesterday I heard of a new computer that's connected to your
     grocery cart and displays an ad every time you pass a sale item in
     the aisle. It also gives you news tidbits etc.
    
   * I also heard of this MacDonald's style drive thru grocery mart. If
     you order 10 items or less you'll received it all bagged and ready to
     go within 3 minutes while you wait in the car.
     
   * Last but not least, I was listening to a popular Boston radio station
     when I heard.."Call blablabla-blablablabl if you're gay or if you're 
     curious. This is not just another party line. You'll have touch-tone
     discression at your fingertips."
    
    What will entrepreneurs think of next?
        
    Kate
    
    
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1094.1Don't forget the tunnel on the Artery!CURIE::MOEDERFri Apr 13 1990 12:0012
    Then again, how about the AM radio while driving through the tunnel on
    the Artery in downtown Boston.
    
    Wall-to-wall comercials (that is not a problem) but it is *everywhere*
    in the AM dial (that is a problem).
    
    All I have been able to do is trun the radio off.
    
    I also go out of my way *not* to buy/use whatever products/services are
    advertised there.
    
    					Charlie.
1094.2I Saw That Piece On ABC News Last Night. Fascinating!FDCV01::ROSSFri Apr 13 1990 12:3329
    Um, Charlie. There's a reason for that.
    
    AM (Amplitude Modulation) stations do not "penetrate" too well
    underground. Which means that you won't get much reception on
    any AM station (even WBZ). 
    
    Back in the old days, before most/all car radios were AM/FM, I
    traveled that stretch when I worked for AVCO Everett Research Lab.
    
    It used to be a pain in the ass: As soon as I hit the tunnel,
    whatever station I had on would disappear (I used to make up my
    own versions of the news stories that got interrupted; sometimes
    I was even right).
    
    It was my understanding that there were supposed to be traffic advis-
    ories, along with the commercials, provided by the enterprise that
    was broadcasting over the AM frequencies.
    
    Perhaps that has changed. In any case you can always switch onto an
    FM station or turn on a cassette.
    
    In my opinion, it's silly to get pissed at the advertisers. You have
    the ultimate control as you say. Just turn it off. 
    
    Since you're not paying any subscription fees, it's not realistic to
    expect free Cable AM radio service.  
    
      Alan
          
1094.3Who listen's to AM anyway? ;-)TLE::D_CARROLLSisters are doin' it for themselvesFri Apr 13 1990 12:4310
>    AM (Amplitude Modulation) stations do not "penetrate" too well
>    underground. Which means that you won't get much reception on
>   any AM station (even WBZ). 

Huh?  Whenever I go through a tunnel, the FM station I amlistening to fizzles
out, but if I go over to AM, there are plenty of stations to listen to!
I always heard it was *FM* that didn't penetrate well.

D!
 
1094.4Proactive or submit in the tunnel.CURIE::MOEDERFri Apr 13 1990 13:1817
    I understand the technology - - just transmit at 455KHZ. Goes right
    through the IF amps as sweet as you please. While in the tunnel, this
    signal just overpowers the other (weaker) signal. Doesn't take much RF
    power either.
    
    The issue I was trying to raise was one of choice. I like to listen to
    the radio while driving, especially when stuck in stop and go traffic.
    To be bombarded with commercials while I was listening to some pleasant
    music when I enter tunnel irritates me.
    
    To just turn off the AM station (tune in WJIB, WSSH or WBUR) is, IMHO,
    submission.
    
    Going out of my way to not use the products/services is just a 'tad
    more proactive.
    
    					Charlie.
1094.6I Even Remember When They Were Called KilocyclesFDCV01::ROSSFri Apr 13 1990 14:255
    Mike, can we agree that commercial AM is in the 500~1600KHz range?
    
    Not to pick any nits, of course. :-)
    
      Alan