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Conference turris::womannotes-v2

Title:ARCHIVE-- Topics of Interest to Women, Volume 2 --ARCHIVE
Notice:V2 is closed. TURRIS::WOMANNOTES-V5 is open.
Moderator:REGENT::BROOMHEAD
Created:Thu Jan 30 1986
Last Modified:Fri Jun 30 1995
Last Successful Update:Fri Jun 06 1997
Number of topics:1105
Total number of notes:36379

149.0. "Digital's persona" by AKOV12::MILLIOS (I grok. Share water?) Tue Aug 30 1988 16:34

    We all know about "Ma Bell", and the image that is portrayed: Older,
    female, a little bonnet cap, and a pleasant voice that you hear
    when you dial 555-1212 (remember when it was just 411?)
    
    IBM (gasp, horrors) on the other hand, portrays the image of a stuffed
    white shirt, red tie, and a blue suit, slightly balding, with a
    pompous attitude.
    
    What persona does Digital portray?  Male or Female, young or old,
    and what kind of personality?
    
    Bill
    
    P.S.  This same note has been entered elsewhere, but I think the
          focus in this notes file would be on whether the persona 
          would be male or female, and why...   Hit <RETURN> for my
          imagined portrayal...
T.RTitleUserPersonal
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149.1It has to be Ken Olsen himselfCADSYS::RICHARDSONTue Aug 30 1988 16:385
    I think most people would see "DEC personified" as K.O. - not too
    different from your "IBM_man".  Unless you picture Ada Lovelace,
    there just aren't many well-known female figures in this industry.
    
    /Charlotte
149.2The face behind the Digital LogoAKOV12::MILLIOSI grok. Share water?Tue Aug 30 1988 16:4119
    My image of the "Digital" persona would be:
    
    Male, late 30's, shoulder-length hair, earring (left ear), construction
    boots, blue jeans, flannel shirt (rolled up in the summer time),
    sitting at a terminal surrounded by at least 8 different wrappers
    from the vending machine down the hall, in an office crammed with
    thousands of dollars of equipment, all supporting incredible amounts
    of books, papers, documentation, and printouts...    This person
    would have working hours roughly 12 a.m. - 11 p.m.
    
    Why male?  I guess because when I was in school, all the field service
    guys (who were the only contact I had with Digital personnel) were
    all male...  I remember I was *surprised* when I started working here,
    my terminal went to lunch, and the F.S. person that showed up was female...
    
    (small voice)  But I've learned that women can do those things too.
    
    :^)
    Bill
149.3MSD33::STHILAIREScream without raising your voiceTue Aug 30 1988 17:5410
    Re .2, I'd probably agree with you except for the earring and shoulder
    length hair.  I haven't seen that many cool looking people around
    :-).
    
    I do picture a male engineer - sort of nerdy looking and acting,
    with messy hair, jeans, wrinkled shirt - half in, half out of pants,
    sneakers, and a row of pens in his pocket.
    
    Lorna
    
149.4down homeNOETIC::KOLBEThe dilettante debutanteTue Aug 30 1988 20:568
	I see that picture of K.O. in the rowboat with his shirt kinda
	mussed and looking like a real human being. As opposed to IBM
	which I see as all stuffed shirt and everything bad about yuppies.
	liesl

	P.S. I used to be a JCL jock - when I first saw DCL I praised the lord
	for giving me a useable command language. 
149.5RANCHO::HOLTReadings are getting stronger, CaptainTue Aug 30 1988 21:036
    
    Out here its either a man or a woman, in slacks and a 
    polo shirt, freshly scrubbed and clear eyed, in front 
    of a workstation. 
    
    We do not have nerds...
149.6QUARK::LIONELIn Search of the Lost CodeTue Aug 30 1988 21:1718
    Re: .1
    
    Well, Ada Byron (she was the Countess of Lovelace) has been dead
    for quite a while, and while she personifies the typical software
    engineer to me (having to deal with the hardware designers changing
    things from under her, etc.), I can't quite see her as a "symbol"
    of a company.
    
    But if you want females, how about Grace Hopper?  She even works
    for us!
    
    To be honest, I can'y picture Digital as any one person.  To me,
    it's more like a committee, all with different images, never agreeing
    on anything.
    
    Then again, the image I get of IBM is "The Godfather".....
    
    				Steve
149.7can I still keep a case of Coke in my office?LDP::SCHNEIDERWed Aug 31 1988 08:356
    re .5, so if I get a polo shirt, some Visine, and a workstation,
    I won't be a nerd anymore? Or do I have to move to Palo Alto?
    Either way, it sounds like a pretty good deal. Except for the polo
    shirt.
    
    Chuck
149.8This is what I think when I think DigitalWOODRO::FAHELAmalthea, the Silver UnicornWed Aug 31 1988 10:4013
    I picture the cover of "Fortune" (correct me if I'm wrong) with
    KO in his fishing hat, and a big, kind smile.
    
    I hate the image of a guy with long hair and an earring in any
    situation!  I like my guy with short hair and earring-less.
    
    KO is DEFINITELY the image of Digital.
    
    But for some reason, I also picture a mid 30's woman, with styled
    hair pinned back, a skirt-suit with white blouse (the suit in any
    color) low heels and a briefcase.
    
    K.C.
149.10No Problems, Only OpportunitiesFDCV16::ROSSWed Aug 31 1988 11:118
    
    My image of Digital's persona:
    
        The Tower of Babel, with swarms of people shouting in all
        different tongues, "We have to work those issues. Who'll
        take responsibilty for this action item?" :-)
    
          Alan
149.11HUMAN::DIGITALNEBVAX::PEDERSONKeep watching the SKIES!Wed Aug 31 1988 11:273
    In HUMAN::DIGITAL, another topic of Digital Persona
    being discussed. Some interesting images are being
    conjured up.....take a look there, too.
149.12VINO::EVANSNever tip the whipperWed Aug 31 1988 12:1911
    For some reason, "IBM" brings to mind *immediately* - a navy blue
    pinstriped, 3-piece suit. Three dimensional, but with no face
    associated. Just the suit, white shirt, tasteful tie, and black
    wing tips.
    
    "DIGITAL" brings to mind this amorphous cloud of blue jeans, chamois
    shirts, 2 and 3 piece suits, and cubicle walls covered with an
    incredible variety of "stuff.
    
    --DE
    
149.13work on the image...RANCHO::HOLTReadings are getting stronger, CaptainWed Aug 31 1988 12:5118
    
    re .7                                    
    
    Make that a case of Jolt Cola...
    
    Also, try to go running around Stanford at lunch, or
    alternately, wind surf and play hoops...

    re -.1 
    
    I have a friend (a job shopper) who worked at IBM-SJ...
    
    The uniform was the same as DEC for research and engineering, 
    and a nerdy white shirt/utterly tasteless polyester tie
    with pocket protector seemed to be the uniform for manufacturing 
    mgrs/sups...
    
    He said that they liked to have lots of meetings...
149.14SEDJAR::THIBAULTExpecting to FlyWed Aug 31 1988 13:075
I always pictured DEC to be kinda like the MASH 4077th. Very capable
and dedicated people, but at the same time not taking things too
seriously.

Jenna
149.15CLAY::HUXTABLEDancing LightWed Aug 31 1988 15:0010
    My image of the Digital persona is rather amorphous, but
    almost certainly female, probably because the second or third
    thing I hear whenever I tell someone I'm working here is
    "I hear Digital's got a real good rep as a company for
    working women." 

    However, if we get to vote :) I'd second Steve's suggestion
    of Grace Hopper.  Wow!  She really impresses me!

    -- Linda
149.16JCL = S&MPRYDE::ERVINWed Aug 31 1988 15:315
    re: .6
    
    The Godfather?  I'm also a survivor of JCL (years of it) and I could
    have sworn JCL was developed by the Marquis de Sade!
    
149.17Dress for success or vegetateNSSG::FEINSMITHWed Aug 31 1988 16:537
    As a survivor of IBM in a prev life (in the field of NYC and
    Poughkeepsie), the white shirt/blue tie/wingtips were not MANDATORY,
    unless you wanted to ever get ahead. This was subtle but true
    non-the-less . At least here at Digital, I feel like there are human
    beings, and not corporate robots.
    
    Eric
149.18RANCHO::HOLTI came, I saw, I threw up...Wed Aug 31 1988 16:576
    
    ...."in the fields of NYC..."
    
    That has a nice ring. It reminds me of Central Park...