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Conference 7.286::space

Title:Space Exploration
Notice:Shuttle launch schedules, see Note 6
Moderator:PRAGMA::GRIFFIN
Created:Mon Feb 17 1986
Last Modified:Thu Jun 05 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:974
Total number of notes:18843

363.0. "INFINITE VOYAGE Series, PBS-TV" by LDP::WEAVER (Laboratory Data Products) Wed Oct 28 1987 01:02


To: @LDP                            Date: Tuesday, 27 Oct 1987
                                    From: Janis Bookman
                                    Dept: LDP Marcom
                                    Tel:  297-4276


Subject: Broadcast of Digital's "Infinite Voyage" TV Program


Digital is sponsoring "Infinite Voyage," a series of twelve television
programs to be broadcast over three years celebrating the adventures of
science, exploration and discovery.  The first show, "Unseen Worlds", airs
first on PBS stations, then within the next month on selected commercial
television stations across the country.  Each episode is produced by WQED in
collaboration with the National Academy of Sciences, the same people that
brought us the award winning show, "Planet Earth."

In the Boston area, the first show airs on Channel 2 (without the TV
commercials) on Wednesday, October 28th, at 8 p.m.  Following the PBS
premiere the series will be re-broadcast on Channel 5, WCVB-TV, Boston,
on November 2nd at 8 p.m. (with the new Digital commercials).

The new TV ads help promote high level Digital messages by demonstrating
the competitive benefit of enterprise computing.  The fact that the 
commercials feature CEO's as spokespeople emphasize the truly corporate-
wide nature of the message.

Please let me know what you think about the TV program and commercials.

Thanks
Janis
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363.1Episodes 1-4 scheduleLDP::WEAVERLaboratory Data ProductsThu Oct 29 1987 20:5144
    The following is from a flyer we here in LDP were all sent:
    
    "Digital Equipment Corporation is making television history, first
    by premiering all the programs in "The Infinite Voyage" on the Public
    Broadcasting Service, and the immediately following those premieres
    by broadcasting the programs on selected commercial stations and
    nationally on cable television systems.*  The first four programs
    in this series will be presented in 1987 and 1988."
    
    Schedule of showings, check your local listings for precise times
    of later episodes.  Most shows are 8:00PM EST,PST, 7:00PM CST.
    
                 PBS start              Commercial start
    Episode 1   Oct 28, 1987              Nov  2, 1987
    Episode 2   Jan  6, 1988              Jan 11, 1988
    Episode 3   Apr  6, 1988              Apr 11, 1988
    Episode 4   Jun  8, 1988              Jun 13, 1988
    
    The following Commercial Stations will be carrying the first episode
    on the following dates:
    
    Atlanta             WAGA            Nov  2, 1987
    Boston              WCVB                 "
    Chicago           * WGN                  "
    Dallas/Ft Worth     KTVT                 "
    Detroit             WXYZ                 "
    Harford/New Haven   WTNH                 "
    Los Angeles         KTTV            Dec  1, 1987
    Minneapolis         WCCO            Nov 30, 1987
    New York          * WWOR            Nov  2, 1987
    Philadelphia        KYW             Dec  1, 1987
    San Fransisco       KPIX                 "
    Washington D.C.     WTTG                 "       (9:00 PM EST)
    
    * National broadcasts via cable.
    
    It is my understanding that the commercial broadcasts will be laden
    with new Digital commercials.  (yes folks, a bunch of one's and zero's
    will fill your TV screen!  :-)  I expect the commercials will make
    some of the content switches more obvious, a couple of times I got
    lost when they switched topics, because the switch wasn't obvious.
    
    						Enjoy,
    						-Dave
363.2MONSTR::HUGHESGreetings and hallucinations!Fri Oct 30 1987 08:318
    Pretty to look at, but very light on content I thought.
    
    And why, oh why, are we sponsoring a program that insists on adding
    cutesy 'computer noises' every time something happens on a terminal?
    Or is there something about our terminal strategy that I don't
    understand :-) ?
    
    gary
363.3"terminal"LDP::WEAVERLaboratory Data ProductsSun Nov 08 1987 13:501
    Maybe it just that, a "terminal strategy"!  :-)   -Dave