T.R | Title | User | Personal Name | Date | Lines |
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983.1 | | WLDBIL::KILGORE | Stop Global Whining! | Thu Mar 14 1996 15:13 | 18 |
|
The oficial name of DCU is, and has always been, Digital Employees'
Federal Credit Union. That's what's on the charter. DCU was the
official acronym and logo, and it is often expanded to Digital
Credit Union.�
I don't know why you didn't get your shirt. I got mine. It's real nice.
--------
� During the Credit Union Wars, it became fashionable
among the insurrectionists to use the full and official
name of the institution, allegedly as a subtle reminder
to those in power of its true ownership. But that's another
rathole.
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983.2 | a fun night for all | HYLNDR::BADGER | Can DO! | Tue Mar 19 1996 07:54 | 22 |
| I didn't get a shirt, but I did get my $30 last night. And so did my
wife. $60 for 1.5 hours of work isn't bad!
There were 11 of us total in a 'focus' group. Thge refresments were
left over from group 1. sa few sodas, cold coffee, and 11 hard, stale
cookies.
There was only one other DEC person, the rest were ex-deccies, but with
a token account. There was no sell on DCU, just a lot of questions
posed, and answers listened to.
You don't need a high price marketing firm to know what the problem
was. These people [including the one other deccie] had no idea what
was going on at DCU. They didn't know about free checking, free atm
access, rates, access, etc. The marketeers made no effort to correct
nor inform people. I kinda felt like a plant in the group when I spoke
of the good stuff.
I'd suggest that perhaps a board member might want to make it to one
of these 'focus' groups, if they haven't already.
ok, now where is my tee shirt?
ed
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983.3 | The role of focus groups is to collect info... | ALFA1::MASON | The law of KARMA hasn't been repealed | Tue Mar 19 1996 15:55 | 17 |
| >You don't need a high price marketing firm to know what the problem
>was. These people [including the one other deccie] had no idea what
>was going on at DCU. They didn't know about free checking, free atm
>access, rates, access, etc. The marketeers made no effort to correct
>nor inform people. I kinda felt like a plant in the group when I spoke
>of the good stuff.
The role of the focus group moderator is just to find out what the
participants think/believe/feel. It's not their role to educate or
correct the assumptions.
When the DCU folks see the video (it was probably taped), they'll know
what the communications problems are and will work on correcting them.
Sounds like it was worthwhile.
****
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983.4 | | HYLNDR::BADGER | Can DO! | Fri Mar 29 1996 08:32 | 27 |
| I got a nice follow up letter from the vp of marketing. It sounds like
they still don't know how/why I was invited, I guess the $30 only goes
to non-members, or members with little in their accounts. I don't fit
that profile. I'm not complaining, it was a nice night out, with the
exception of the promised refreshments. To our suprise, both Deb and
I got $30 each. Be nice if they invited out regular members.
The letter did discuss at least one point that I have been concerned
about that is individual accounts for children. As it stands today, if
something should happen that you couldn't pay your debt with DCU, they
could [I'm not saying that they would] tap into the children's funds.
I can see that as being abused by someone who would shelter their
funds, but for simple families, I'd hate to see what savings my
children have being eaten up for any possible fault on my end. The
letter said that that would be fixed by 1-July. At that point, I will
bring my children's funds back to DCU. Thanks for listening.
What no one is listening to, and I discussed it there and in this
notesfile is the lack of disipline on the part of many dcu personnel
regarding voicemail. I'd like to see a directer comment on it.
My specific complaint is that all phones use the generic, "I'm not at
my desk or I am on the phone" which would make one believe [or at
least me] that a return call would happen that very day. Sometimes
these people are away at conferences, sick, etc. or perhaps they just
don't return phone messages. to me, that's a business killer.
ed
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