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Conference 7.286::dcu

Title:DCU
Notice:1996 BoD Election results in 1004
Moderator:CPEEDY::BRADLEY
Created:Sat Feb 07 1987
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:1041
Total number of notes:18759

930.0. "BoD Announce New CEO for DCU" by WLDBIL::KILGORE (Missed Woodstock -- *twice*!) Tue Apr 25 1995 12:43

From:	US2RMC::"[email protected]" 25-APR-1995 01:09:29.70
To:	rowlet::Ainsley, wldbil::Kilgore
CC:	
Subj:	DCU Announces New CEO


Bill & Bob,

Could you please post this as soon as possible.

Thanks,
Phil


-----------------------------------------------------------

DCU Members,

It is my extreme pleasure to announce that DCU's Board of Directors
has selected a new CEO.  While our long and intensive search has taken
slightly longer than expected, the results were well worth the wait.
Our new CEO is Carlo Cestra, formerly of AT&T Employees Federal Credit
Union of Bedminster, New Jersey.

Under Carlo's leadership AT&T EFCU grew from $40 million to $378 million
with 54,443 members.  The success of AT&T over the last 15 years was
achieved by providing innovative products and services with a strong
emphasis on the needs of the membership and financial soundness of the
credit union.

He's had great success encouraging members to use the credit union.
73% consider AT&T EFCU their primary financial institution, 74% have
checking, 70% have ATM cards, 67% have direct deposit of net pay, 67%
use audio response, and 56% have their Visa card.  Members indicated
they are "very satisfied" with credit union products and services in
an October survey.

He established a centralized lending operation to expedite and improve
loan processing resulting in quicker service, greater efficiency, high
loan to share ratio (95%), low delinquency ratio (.28%) and low net
charge off ratio (.29%).

He built a service distribution network that included 16 full-service
branches, a national credit union shared branch network, a member
service center, 13 owned ATMs, and network ATM access to MAC, Honor,
and Cirrus.

He developed a credit union service organization (CUSO) that offered
members income tax preparation, accounting services, fee-based financial
planning, sale of annuities and mutual funds, and vehicle leasing.

He introduced a youth savings club which won first place credit union
marketing awards.  He also introduced and expanded member education with
free seminars on financial planning, retirement, 401Ks, how to buy a home,
and more.

While these detail Carlo's accomplishments, they do not describe the approach
taken.  Carlo was able to grow the AT&T EFCU (despite a downsizing sponsor)
in a low/no-fee environment.  Carlo's emphasis has been on meeting and
exceeding members' product and service expections.  Simply put, be the
best in the eyes of the membership and the membership will reward you with
their business.

Please join me in welcoming Carlo to DCU.  

Regards,
Phil Gransewicz
Chairman of the Board
Digital Employees Federal Credit Union
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% Subject: DCU Announces New CEO
    
T.RTitleUserPersonal
Name
DateLines
930.1MOLAR::DELBALSOI (spade) my (dogface)Wed Apr 26 1995 00:3410
Welcome aboard, Carlo!

Fasten your seatbelt!



Just kidding!
:^)

-Jack
930.2Sounds good so farSCHOOL::KOPACKOWed Apr 26 1995 11:234
Sounds like good news...  I look forward to hearing details and
specifics in the near future.

Ray
930.3SUFRNG::REESE_Ktore down, I&#039;m almost level with the groundWed Apr 26 1995 17:364
    This should be good news; if AT&T ran their credit union similar
    to the Telco Credit Union this could be good news, indeed.
    
    
930.4a CEO with a true credit union philosophyWWF::LONGThu Apr 27 1995 01:1712
From Phil's description, Carlo clearly understands, appreciates, and 
thoroughly believes in the "true credit union philosophy".  Chuck Cockburn
may have been a very good manager (don't forget, the DCU he left behind
was much healthier than the DCU he came to work for), but he certainly seems
to have had a *very* different vision for DCU than most of the members that
I've talked to about this.

From what I can see, Carlo is the right man at the right time for this job.
Our board appears to have come through for us once again.


930.5good news!WRKSYS::SEILERLarry SeilerThu Apr 27 1995 14:137
    Wow!  I sure wish I'd come back from vacation in time to attend
    last Monday's Board meeting!  My congratulations to the Board for
    attracting such a good candidate, and my congratulations to Carlo
    for winning a job that has so much potential.  A lot of the things
    that he did at AT&T sound like *great* ideas to pursue at the DCU!
    
    	Larry Seiler