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RE: .0
This information was presented during our 1993 Planning Conference last
October. It was being presented by DCU's V.P. of Marketing (since
left) when one of the Directors commented, "This looks like a formula
for going out of business.". I stated, "But this is EXACTLY what
relationship banking is intended to do." (I didn't mean it was intended
to make us go out of business, but that it was intended to reduce the
number of "non-relationship members". They would theoretically become
"relationship members") The V.P of Marketing agreed with my statement.
It was one of my most incredulous moments as a Director. A financial
person with many years of experience, who had voted for "relationship
banking", would only NOW understand the effect it was intended to have.
It might be time to re-run this analysis and see just how "relationship
banking" has done.
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