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| Title: | DCU |
| Notice: | 1996 BoD Election results in 1004 |
| Moderator: | CPEEDY::BRADLEY |
|
| Created: | Sat Feb 07 1987 |
| Last Modified: | Fri Jun 06 1997 |
| Last Successful Update: | Fri Jun 06 1997 |
| Number of topics: | 1041 |
| Total number of notes: | 18759 |
580.0. "DCU_INFO: DCU Member Profile" by PLOUGH::KINZELMAN (Paul Kinzelman) Wed Jul 08 1992 10:26
TO: DCU's Board of Directors
FROM: Mary D. Madden, Director of Marketing
DATE: June 22, 1992
RE: Member Demographics
During December, 1991, MemberTrends, an independent research
company, conducted a marketing survey to provide DCU with
information on our members' demographics. Attached is an
overview of their findings as they compare to other credit
unions.
In addition to this comparison, over 50% of members visit an
office at least once a month, including 28% who visit about
weekly. Among those working where DCU has an office, 86.8% visit
at least monthly, including 52% who visit weekly. Furthermore,
approximately 60% of members have access to a credit union office
where they or their spouse works.
If you have any questions, please call me at DTN/223-6735,
extension 207.
Digital CU Median High CU Low CU
. . . . .
| | | | |
Percent Males | 58.0 | 53.1 | 69.2 | 41.1 |
| | | | |
| | | | |
Median Age (In Years) | 40.4 Yrs. | 43.3 Yrs. | 51.7 Yrs. | 34.8 Yrs. |
| | | | |
| | | | |
Percent Married | 75.3 | 71.0 | 79.8 | 52.2 |
| | | | |
| | | | |
Working Full Time | 86.3 | 72.5 | 93.9 | 50.5 |
| | | | |
| | | | |
Retired | 2.8 | 15.8 | 32.6 | 1.1 |
| | | | |
| | | | |
Own Home | 84.0 | 78.4 | 89.2 | 46.6 |
| | | | |
| | | | |
Years at Address | 6.1 Yrs. | 6.5 Yrs. | 12.6 Yrs. | 3.1 Yrs. |
| | | | |
| | | | |
Pre-Tax Income | $68,010 | $42,554 | $64,700 | $28,764 |
| | | | |
| | | | |
Median Years Membership | 8.7 Yrs. | 8.9 Yrs. | 15.9 Yrs. | 3.5 Yrs. |
| | | | |
| | | | |
Has CU Loan Now | 30.6 | 39.3 | 49.1 | 16.8 |
| | | | |
| | | | |
CU is Primary Financial Inst | 46.1 | 47.5 | 75.8 | 18.7 |
| | | | |
| | | | |
Rated Best Overall | 13.1 | 14.3 | 26.0 | 8.2 |
| | | | |
| | | | |
Combined Best+Better Overall | 50.1 | 61.7 | 78.7 | 45.8 |
| | | | |
| | | | |
Has CU Checking | 47.4 | 54.8 | 83.8 | 17.8 |
| | | | |
| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 580.1 | | ERLANG::HERBISON | B.J. | Tue Jul 28 1992 17:00 | 9 |
| What is the meaning of the `High CU' and `Low CU' columns? My
first guess was that these were the highest and lowest values
for each item for all of the CUs involved in the survey. Then I
noticed this line:
Digital CU Median High CU Low CU
Pre-Tax Income | $68,010 | $42,554 | $64,700 | $28,764 |
B.J.
|