Conference rusure::nintendo

741.0. "Nintendo hits the streets!" by MR4DEC::BERNIER (sorry wrong number) Wed Apr 08 1992 23:58

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Note 71.0             Nintendo goes to the malls of the USA           No replies
SDSVAX::SWEENEY "Patrick Sweeney in New York"         117 lines   8-Apr-92 22:27
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Copyright � 1992 Dow Jones & Co.
Source: Press Release News Wire
Headline: 
 NINTENDO HITS THE ROAD WITH SUPER POWER '92; SUPER SCOPE 6 MALL TOUR IN APRIL 
AND MAY
Time: Apr 08 1992 0922

  REDMOND, Wash., April 8 /PRNewswire/ -- In April and May, Nintendo of 
America Inc. will bring the power of 16-bit entertainment to video game fans 
across the natithe opportunity to experience, hands-on, the excitement of 
Nintendo's newest accessory for the Super Nintendo Entertainment System(R) 
(Super NES(TM)) -- Super Scope 6(TM) -- the most advanced infrared target 
device ever developed for any video game system.

  "The idea for the 16-market came after our Game Play counselors received 
tens of thousands of calls from Nintendo fans, immediately following the 
February release of the Super Scope 6," said Bill White, director, marketing 
and corporate communications.  "We realized there was a demand and decided to 
take the Super Scope 6 on the road and deliver it right into the hands of the 
players."

  Nintendo's team of Game Play counselors will be on hand at Atlanta- area 
---MOREmalls in April to introduce video game fans to the latest magic from 
Nintendo(R) (Perimeter Mall, April 10-12; Northlake Mall, April 24-26).  Those 
attending also will be able to try out the latest Super NES 16-bit games, such 
as "The Legend of Zelda(R): A Link to the Past(TM)," "Super Ghouls and 
Ghosts(TM)" and "Castlevania IV."

  Super Scope 6, an accessory designed exclusively for the Super NES, is 
designed as a shoulder pack target system.  It allows players to use infrared 
technology to aim at the video game screen from virtually any position in the 
room.

  Nintendo of America Inc. sells personal, home and arcade video games in the 
United States.  The Redmond-based company is headquarters for the marketing 
operations in North America, and is a subsidiary of the world's largest 
manufacturer and marketer of video games, Nintendo Co. Ltd.

                    SUPER SCOPE 6 MALL LISTINGS

  Market                    Mall                         Date

  Cleveland                  Randall Park               April 3-5

---MORE  Chicago                    Stratford Square           April 3-5

  Atlanta                    Perimeter Mall             April 10-12

  St. Louis                  Chesterfield Mall          April 10-12

  Boston                     Emerald Square             April 10-12

  Los Angeles                Del Amo Fashion Center     April 10-12

  New York (Paramus, N.J.)   Garden State Plaza         April 17-19

  Detroit                    Westland Shopping Center   April 17-19

  Seattle                    Alderwood Mall             April 17-19

  Boston (Salem, N.H.)       Rockingham Park            April 17-19

  Dallas                     Prestonwood                April 24-26

  Boston                     Liberty Tree               April 24-26

---MORE  Philadelphia               Oxford Valley              April 24-26

  Atlanta                    Northlake Mall             April 24-26

  Dallas                     Collin Creek Mall          May 1-3

  New York                   Smith Haven                May 1-3

  Minneapolis                Burnsville Mall            May 1-3

  Philadelphia               Neshaminy                  May 1-3

  New York                   Broadway Mall              May 8-10

  Cleveland                  Great Lakes                May 8-10

  Philadelphia               Plaza King of Prussia      May 8-10

  Minneapolis                Brookdale Shopping Center  May 8-10

  Los Angeles                Los Cerritos               May 15-17

---MORE  Houston                    Memorial City              May 15-17

  Washington, D.C.           Springfield Mall           May 15-17

  Detroit                    Southland                  May 22-24

  Seattle                    SeaTac                     May 22-24

  Cleveland                  Parmatown Mall             May 22-24

  New York (Danbury, Conn.)  Danbury Fair               May 22-24

  San Francisco              Serramonte                 May 29-31

  Baltimore                  Hunt Valley Mall           May 29-31

  Washington, D.C.           White Flint                May 29-31

  /CONTACT:  Colleen McKenna or Erica Venzke, Hill and Knowlton Inc., 
213-937-7460/
09:04 EDT
categoryIndustry I/ENT I/REC I/SOF I/TMF 
---MOREcategorySubject N/PDT 
categoryMarketSector M/CYC M/TEC 
categoryProduct P/TOY 
categoryGeographic R/FE R/JA R/PRM 
categoryCompany J.NTD 
---DOW JONES

    NINTENDO HITS THE STREETS
    
    
    NOT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
    
     Megan Higgins