| Engage Technologies
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About Us
Mission Statement
Engage Technologies exists to provide industry with technology solutions
and application knowledge that assist in creating enduring one-to-one
personal relationships on the Web.
Company Overview
At Engage Technologies, the Internet is our business. We combine expertise
in database marketing, advanced data warehouse development and parallel
processing with emerging Internet technologies to make personalized
interactive marketing a reality. We give our clients a unique competitive
advantage by enabling personalized, responsive interactive dialogs that
attract, engage and retain individual customers and prospects.
Founded in 1995, Engage Technologies (which operated as CMG Direct
Interactive during its R&D phase) is a subsidiary of CMG Information
Services, Inc., which has launched Internet pioneers such as Lycos, a
leading Internet search engine, and GeoCities, the acclaimed developer of
special interest online communities. At Engage Technologies, we are
creating the technology that enables organizations to identify and
capitalize on opportunities in the interactive online marketplace.
The Business Case for Interactive Marketing
For true one-to-one marketing to take place, your company must have the
ability to provide an engaging environment that promotes interactive dialog
with customers and prospects.
The Internet offers unprecedented opportunities for interactive marketing.
It can serve as a sales and marketing channel, a distribution network and a
customer support environment, providing business/customer interactions
never before possible. And your business can now target individual
customers based on personal profile, rather than using traditional mass
marketing techniques, providing each customer with products and services
tailored to their interests.
For all the potential power of the Internet, however, only a fraction of
companies currently on the Internet believe their participation has
significantly advanced their business. The Internet hasn't proven very
useful to them yet because they haven't had the technologies to attain true
one-to-one interaction with their customers. These companies don't know who
is visiting their site, what they're looking for, where they've come from,
and if they are satisfied with what they find.
To turn a faceless web site visitor into a known, serviceable customer,
your business needs powerful, reliable technologies for collecting and
assimilating web site visitor data. Engage Technologies is proud to
announce the Engage Suite, the first comprehensive set of technologies that
companies can use to collect, characterize, classify and combine web user
information. The Engage Suite can optimize your web-based marketing
initiatives by giving you the power to engage your customers in
personalized web dialogs and engage potential customers by tailoring web
pages to their interests. With the Engage Suite, you can truly . . .
Engage Your World
Statement of Information Privacy
Copyright � 1997 Engage Technologies, Inc. All rights reserved.
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