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Conference nsic00::eis_dw

Title:Executive Information Solutions & Data Warehousing Conference
Notice:Welcome to the Data Warehousing conference
Moderator:26002::HAGGERTY
Created:Thu Sep 01 1994
Last Modified:Thu Jun 05 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:499
Total number of notes:2932

476.0. "DW, my own thoughts, please comment." by NETRIX::"[email protected]" (ofer) Wed Apr 09 1997 10:20

Hi,

It's no secret we're living in a 10 seconds world. Take your message
beyond that time and you're dead!!!
In such world , surprisingly enough, marketing becomes more important
than the product (look at MS products for example).

How this related to DW? Well... it does. Take HP for example with their
CBA (Call Behavior Analysis) for Telecom DW, or take Informix with
their informatin SuperStores for tailored DW solutuions.

I think the direction is clear. We need to create a bundlled solution
for each market segment, i.e. Retail DW, Insurance DW, Telecom DW, 
Healthcare DW , etc... and not less imoprtant give it nice 
marketing names, not Q numbers for god sake.
Then within such solution we can always do "customer specific tuning".

	-Ofer
[Posted by WWW Notes gateway]
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476.1While we sell tools, they sell applisULYSSE::VISCIGLIOPas a l'abri d'un coup de bolWed Apr 09 1997 15:2117
    Ofer,
    
    	You are absolutely right. 
    	The demand we do have now (at least for the Telecom industry) deal
        on "vertical" applications, i.e. business solutions such as CBA,
    	traffic analysis, churn mgt, etc...
    
    	Few ISV's have developped such applications (we presently are in
    	talks with some of them for a port to Alpha). In the mean time, the
        only alternative we have is to demonstrate that we can "develop" very 
        quickly "personnalised" customer applications (see the Telecom Digital
        Data Mart on customer segmentation that needed only six weeks).
    
    	For your specific case, I'll come back to you (and Avi) soon with
        (hope good) news.
    
        Pierre-Yves
476.2it's a start26002::HAGGERTYKevin, NSIS, Stow MA USAWed Apr 09 1997 15:494
    take a look at http://sbu.mro.dec.com/9markets/dataware
    and you'll find solutions sets for banking, telecomm, healthcare and a
    general market.
    
476.3generic or specific, that's the questionUTROP1::16.44.128.208::olthof_hSpellchecked Henry AlthoughWed Apr 09 1997 16:2023
Re .2,

Sure, these are all there. But in many cases it's nothing more than
just naming products and consultancy firms that planned to work
together. I've destilled three potential usefull ones:
- DFMS for fraud management in TELECOM
- A solution for MicroMarketing in Banking with KPMG and SAS
- A solution for Healthcare with D&T and Oracle

On the other hand the field gets bombarded with many more Data Mart
packages that are too generic to add real value to customers (my
personal belief).

I would like to see just what Ofer asked: industry specific SOLUTIONS
(not toolkits) where Data Warehousing technologies and products are
used. I expect the industry expertise centers to take a lead in this.
Goal should be to have for each segment, banking, insurance, retail,
telecom, manufacturing at least 4-5 canned solutions available,
integrated with the solutions that already exist for that industry.


FWIW, cheers,
Henny 
476.42 commentsNETRIX::"[email protected]"oferWed Apr 09 1997 18:0213
-And there is one more psycological point. IT is bombarded with 10^x
extraction tools,
OLAP tools, query and report etc... Sure many run on Digital environment and 
many are good. But how to choose? who will promise a neat integration?
Creating
such bundles will serve the IT peace of mind. 

-And yet again, the key for success (to my opinion) is marketing.....
marketing.
Simple bundle , nice names and a lot of windy PR about it.

	Ofer.
[Posted by WWW Notes gateway]
476.5We need a lot more workUTROP1::16.44.128.208::olthof_hSpellchecked Henry AlthoughThu Apr 10 1997 10:4917
re -1:

DIGITAL has classified tools vendors into 4 categories:
- tier 1: Oracle and SAS; 70% of the business
- tier 2: Business Objects, Cognos, Informix, Microsoft SQL Server,
          Oracle OLAP; the major players
- tier 3: others on the Digital platform
- tier 4: others not on the Digital platform

Regarding these tools working together or not, this is what I expected
HiTest to bring, together with some basic configuration tips and
parameter (system, database) settings. Maybe I've looked in the wrong
places but what I've seen from HiTest is just hardware, operating
system and DIGITAL software.

Cheers,
Henny