Conference nsic00::eis_dw

[First! for the Web]

Thinking Machines to host nationwide seminars

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Date: Tuesday, February 11, 1997
Source: Business Wire
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BEDFORD, Mass.--(BUSINESS WIRE) via Individual Inc. --

`Data Mining University' teaches customer-focused business

strategies; "How Well Do You Know Your Customers?" Asks Thinking

Machines; Seminar Shows How `Customer Discovery' Yields Dividends

Thinking Machines Corporation, a leading provider of data mining and
knowledge discovery software and services, in association with KPMG Peat
Marwick LLC, today announced the curriculum for the spring semester of Data
Mining University. Held in 10 cities across the nation, this "Customer
Discovery Seminar Series" will show how data mining can help companies gain
insights about their customers and achieve competitive advantage.

"We developed these seminars to educate the business community about data
mining and how it can be used to help companies grow and become
profitable," said Robert L. Doretti, president and CEO of Thinking
Machines. "The key to a successful business is identifying, understanding
and retaining customers. `Customer discovery' is data mining's greatest
single benefit to businesses."

The free half-day seminars will feature Neena Buck, founder of Common
Knowledge, a research and consulting firm dedicated to applying and
creating knowledge-sharing and knowledge-management technologies. Buck will
give a presentation entitled, "Using Data Mining and Knowledge Discovery
Techniques to Forge Customer-Focused Business Strategies." Prior to joining
Common Knowledge, Buck was director of worldwide marketing for DRI/McGraw
Hill and vice president and research director of Applied Intelligence
Systems at New Science Associates.

Beginning in Boston on February 25th, the series will be held on Tuesday
and Thursday mornings through the end of March. The University will also be
conducted in Hartford, Conn.; New York; Philadelphia; Washington, D.C.;
Chicago; Atlanta; Orlando, Fla.; San Francisco; and Dallas.

For complete schedule and registration information, contact Thinking
Machines at 800-531-2280, register directly at its World Wide Web address,
http://www.think.com , or via e-mail at [email protected] .

Founded in 1983, Thinking Machines Corporation revolutionized high-
performance computing with its parallel processing technology. Today,
Thinking Machines produces, markets and sells data mining and knowledge
discovery software and services. With offices worldwide, Thinking Machines
is headquartered in Bedford, Mass., USA.

CONTACT: Alison Holland | Thinking Machines Corp. | 617-276-0400 ext. 5508
| [email protected] | or | Erin O'Sullivan | Marenghi & Associates |
617-239-0057 | [email protected]
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[Individual, Inc.]

			Data Mining University
				Seminar
==============================================================================
			

You've heard about data mining. You know of its vast potential for revealing 
customer behavior. And you're probably aware of how companies are using it 
to shape highly targeted marketing strategies that give them a decided edge. 

Now is your opportunity to learn firsthand about this powerful new solution!

Thinking Machines Corporation, a leading provider of knowledge discovery 
software and services, in association with KPMG Peat Marwick LLC 
is offering "The Data Mining University Customer Discovery Seminar Series".

The seminar's featured speaker will be Neena Buck, principal and 
founder of Common Knowledge, a research and consulting firm dedicated to
knowledge management technologies. Ms. Buck's Seminar topic will be Managing 
Knowledge: Using Data Mining and Knowledge Discovery Techniques to Forge
Customer-Focused Business Strategies. 

To register call 1-800-531-2280, send e-mail to [email protected], or 
register over the web at: http://www.think.com/html/data_min/dar_sem.htm  
The seminar is free but seating is limited, so enroll TODAY!

The seminar will be held in the following cities:

                       Chicago 
                            Tuesday, March 11, 1997
                            Hotel Intercontinental 
			    9:00 AM - 11:30 AM 
	
                       Washington, DC 
                            Thursday, March 13, 1997
                            Hyatt Regency, Bethesda, MD 
			    9:00 AM - 11:30 AM 

                       Atlanta 
                            Tuesday, March 18, 1997
                            Holiday Inn Crowne Plaza Ravinia 
			    9:00 AM - 11:30 AM 

                       Orlando 
                            Thursday, March 20, 1997
                            Hyatt Regency Grand Cypress 
			    9:00 AM - 11:30 AM 


                       San Francisco 
                            Tuesday, March 25, 1997
                            Hyatt Regency San Francisco 
			    9:00 AM - 11:30 AM 


                       Dallas 
                            Thursday, March 27, 1997
                            The Grand Kempinsky 
			    9:00 AM - 11:30 AM 

          
DIGITAL Data Mart Seminar Series
"Customer Care: Acquisition, Retention & Qualification"
    
WHAT IS IT?
    
During April and May, Digital and our partners (Microsoft, Business Objects,
and Informatica) will be sponsoring a U.S. wide seminar series.  The objective
is to showcase Digital solutions, such as the DIGITAL Data Mart,  which can 
help your customers with their customers, as well as provide you a forum for
generating and closing business. 
    
The seminars will focus on the need for solutions to help our customers "care"
for their customers.  We will be using Patricia Seybold's Company to provide
the speakers to deliver this message from an industry neutral 
perspective. 
    
HOW WILL I  BENEFIT?
1. Provide a vehicle for generating Q4 demand.
2. Help qualify existing leads
3. Increase market awareness of the DIGITAL Data Mart solution
4. Identify, propose and close
    
You can look at this event as an opportunity to: 
1. Gain access to business function managers
2. Position yourself as a valuable business partner
3. Stand out from the numerous technology seminars
4. Establish a relationship with your Microsoft counterparts
    
WHO SHOULD COME?
    
The target audience is business function managers with their IT 
counterparts.  The agenda is designed to be less than half a day, with 
an early morning start.
    
WHAT WILL MY CUSTOMERS LEARN?
    
The seminar is titled, "Customer Care: Retention, Acquisition and
Qualification". Its theme is "How to use information regarding your current and
potential customers to maximize revenues and minimize expenses". 
    
We will start with a one hour presentation for the entire audience covering
customer care at a high level. Some of the points that will be covered are: 
    
  Studies that estimate a  5% decrease in customer defections can boost 
profits by 25% - 85% (depending on the products and services being consumed) 
  It costs an average of 5 times as much to gain a new customer as to keep an 
existing one ,etc.  
    
At the end of this first presentation we will take a break and ask the audience
to divide into two groups, business and IT. 
    
The business group will reassemble with the keynote speaker, to continue the
discussion at a business level. This will be run as an  interactive session
with a moderator to control and direct the discussions. 
    
While we will include discussions about how technology can be used to address
this customer care, we will focus on the business issues they  are dealing with
and have them come away with the feeling that this was a valuable learning
experience, not a sales pitch. 
    
Meanwhile, in a different room, the IT audience will get an overview of  what
we collectively bring to the table to assist them in supporting their business
partners.  This will include both presentation and demonstration of the DIGITAL
Data Mart solution. 
    
At the end of the formal agenda customers will have the option to participate
in one on one sessions with a Digital NSIS consultant to discuss their specific
situation.  Customers will be asked to sign up for these sessions when they
register to facilitate the scheduling. 
           
AGENDA:
    
     7:00 a.m.	Registration and Buffet Breakfast
     8:00 a.m.	Introductions and Welcome
.	Keynote speaker "Customer Care" (Patricia Seybold Group)
     9:15 a.m.	Break
     9:30 a.m.	Roundtable Discussion 		 Business Manager Session
    		Solution Presentation & Demo	 IT Manager Session
    11:00 a.m.	Optional Consulting Sessions 	 (a 30 minute session with 
    						  local IM Consultants)
          
WHEN AND WHERE IS IT?
    
Please see attached schedule

WHAT DO I NEED TO DO?
    
It is imperative that we get your support in bringing the right customers to 
these events.  
    
Please submit customers you would like invited by mail to your regional 
coordinator.
    
You will also have access to printed invitations if you would like to  mail 
or hand deliver them yourself.
    
In addition a boiler plate proposal will be available for you to put a quote
together for your customers before, during or after the seminar.  You can
obtain this through your IM Practice Managers. 

    East	Joe Perez		238-4317
    West	Mary Pajot		535-4424
    South	Luletha Cheatham	339-5099
    North	Mike Stahl		471-5392
    Fed Govt	Pamela Buzzerd		339-5429


Registration and Information: please call 800-956-6531 or e-mail to:
				[email protected]



DIGITAL Data Mart Seminar Series
"Customer Care: Acquisition, Retention & Qualification"


EXCEL SPREADSHEET INVITATION LIST FORMAT


TERRITORY: __________________         CITY: ________________


Company Name
Mr/Ms
First
Last
Exe. Name
Title
Address
City
State
Zip
Phone #


If available, please also include:

Source
Trade name
mail_st
mail_city
mail_state
mail_zip
site_employee
ultm_employee
ultm_rev


April 22	East		Morristown

April 24	South		Atlanta
		West		Seattle

April 28	West		San Francisco

April 30	South		Baltimore   
		West		Los Angeles

May 6		North		Detroit     
		West		Denver

May 8		North		Toronto     
		South		Dallas

May 13		North		Cincinnati

May 15		North		Chicago     
		South		St. Louis

May 20		East		Boston

May 22		East		New York

June 3		East		Philadelphia